Alexa has a very skewed way of ranking websites, it bases your sites rank off of the number of hits from people who have the Alexa Toolbar installed. Lame!
It has been suggested though, that adding one of Alexa’s widgets to your site might improve your rank, as it supposedly allows Alexa to register visits based off the number of times the widget has been loaded by unique IPs as well as those visits from users with the Alexa Toolbar installed.
In order to test this out, I’m going to add a traffic rank widget to Hijinks, which currently has a rank of 1,698,556. And at the end of the week, we’ll see if our rank actually increases.