Live Coverage of Google’s “Search On” Event

Google’s press event will be kicking off shortly, and we’ll be providing some shiny live coverage. So stay tuned!

I believe you’ll also be able to stream the event on Google’s YouTube channel, but I could be wrong.

[ Google’s YouTube Channel | Opt-in to Google Instant ]

9:30 PST: Google is playing some eerie new age music to intro the event…

9:32 PST: Really Google? Eerie music is still playing.

9:34 PST: Still nothing but music, but here’s an interesting page on Google’s site for Google Instant.

9:36 PST: Gabriel Stricker is on the stage now! Explaining how to connect to the WiFI.

9:37 PST: Now he’s explaining why they do these events.

9:39: PST: Marissa Mayer is on stage.

9:40 PST: 1 billion users visit Google search per week.

9:41 PST: Google rolls out 100s of new features every year, 500 so far this year.

9:48 PST: Talking about information gathering over the years, how it has evolved from taking weeks to find information, to days, to hours, and now to just seconds.

9:50 PST: Average search takes 25 seconds. Even with autocomplete.

9:51 PST: Search time is limited by the “speed of thinking”. Google Instant is in fact the new product.

9:52 PST: She’s demoing Google Instant.

9:53 PST: She’s searching for the name of a Matissa painting, and results show up in real time, before she even presses Enter. Name of the of painting is “Femme Au Chapeau”.

9:54 PST: Says that Google Instant isn’t search as you type, it’s search before you type. She says there’s almost a physic element to it, predicting what you’re likely to search for.

9:55 PST: Demoing more searches.

9:56 PST: She says “We’re really ultimately excited about this”. Uh, ok…

9:57 PST: Google Instant launches today for Google Chrome, Firefox, Safari, and Internet Explorer 8.

9:58 PST: Roll out starts for the US, with international support later on.

9:59 PST: Google Instant will save you 2-5 seconds per query.

10 PST: Johanna Wright and Othar Hansson are on stage.

10:01 PST: They’re going to demo three primary features.

10:02 PST: First gear, instant results, second is predictions, the third is “scroll to search”.

10:03 PST: Othar says “It’s not quite physic, but it’s very clever”.

10:06 PST: Eric Zeman makes a good point on Twitter. “With Chrome, I do all my google searching in the address bar. No Google Instant there. Have to use That’s already too much work”

Guessing it’ll be added to Chrome down the road.

10:07 PST: Othar explains that he recently bought a new bike, and test-drove it by riding up a hill. It went twice as fast as his old bike because it was a newer, lighter  bike. “That’s what we’re shooting for with Google Instant.”

10:11 PST: Giving a sneak peak of Google Instant for Mobile. Demoing it on Android, of course.

Sorry our connection flaked out on us.

10:25 PST: Lots of technical details explaining various research they did to refine Google Instant.

10:26 PST: “We work on search because it’s an absolutely fascinating problem…and because we’re engineers…”

10:27 PST: “Most importantly, we work on search because we believe it matters to people. It matters to us.”

“We’re constantly working to improve search.”

10:29 PST: Marissa is back on stage.

“We feel that Google Instant is a quantum leap into the future:”

10:31 PST: In 1965, Bob Dylan went electric, that inspired Google’s engineers. Showing a Bob Dylan / Google Mashup video.

10:33 PST: Q&A session is starting.

Q: Robert Scoble asks when this will hit browsers, like Chrome.
A: They’re working on it. Later this year hopefully.

Q: How will this impact ads / impressions.
A: No real change, but they’ve added a 3 second pause which counts as an impression.

Q: How will this interact with Google Search History?
A: Searches where you clicked or paused for three seconds will show up in Search History.

Q: Is there a blacklist? Irina Slutsky’s name doesn’t autocomplete.
A: Google cares about family safety, so they do censor results at least until you press Enter.

Q: How much personal information is required for this to work?
A: No change, weather is tied to your IP location. Which is information they already record.

Q&A is still going on, but we’re headed out. You can follow the rest on Google’s YouTube channel.