Next to my computer desk sits a pile of games and gaming systems. A veritable cornucopia of electronic entertainment. Of the two dozen or so games in the pile, I’ve played five or six at the most. Pile of shame indeed. Nestled in a database on a server farm somewhere near Irvine, California sits the reason these games and consoles lay neglected on my floor. A level 80 Blood Elf Paladin, a 80 Orc Warlock, and a laundry list of other characters. For those of you not MMO inclined, I’m talking about Blizzard’s 11.4 million strong cash machine: World of Warcraft.
My situation isn’t unique. World of Warcraft’s domination of the gaming space has been the object of countless articles from many writers better qualified then I. What caught my interest is exactly why I choose to play WoW when I have so many great games just waiting to be enjoyed. What magical power does this game possess that continues to interest me after almost five years of playing it? And maybe even more importantly, how can the video game industry reach out to gamers like me and motivate me to buy their products? (more…)